The Challenge
The task of pairing job seekers with reputable companies through a desktop, tablet, and mobile job platform is a multifaceted challenge that involves addressing several key issues, including:
Communication: How can we help job seekers and companies understand what the platform is about and why it is of relevance or of use to them?
User Experience: How can the platform be designed in a way that is user-friendly for both sets of users?
Data Accuracy and Quality: How can we display accurate data of a high quality that will entice users to the platform?
Process
After analyzing the user requirements of both sets of users, we sketched out a mockup of the website and proceeded to build an MVP version of the website. After multiple iterations, we settled on a version that was best based on user feedback and data.
Solution
The job portal app solution should focus on providing a seamless and user-friendly experience for job seekers, while also ensuring the accuracy and security of the job listings and job applications. To achieve this, the app should have a robust and flexible filtering system that allows job seekers to easily search and filter job listings based on their location preferences.
Key takeaways
After three months of design and development work, the app was launched and the results have been impressive. After running ads in facebook and instagram, the conversion rate from homepage to job board has been roughly around 50%, and from job board to listing 3%.